Marketing consulting, website design, and outsourced marketing services for small businesses.
Marketing consulting, website design, and outsourced marketing services for small businesses.
For the past 15 years, Katie has helped businesses develop and execute online and offline marketing strategies. In addition, to marketing consulting, Katie provides fractional or outsourced marketing services including marketing plan development, execution, and measurement. All marketing plans are custom but can include Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), social media, email marketing, events, graphic design, and networking.
Building and managing a lead pipeline is a key aspect of owning a business. However, it's often hard to determine if a company is generating the right kind of leads and knowing the best way to manage them. Katie will work with you to identify what your target customer should be and how to make sure you're moving them down the sales funnel.
Understanding what's happening with your marketing efforts can be difficult. Moreso, it can be even harder to understand what metrics are actually important. Katie will help you identify the stats you need to track in order to determine the effectiveness of your marketing efforts.
When there's no skin in the game, the right recommendations can be made for what a business really needs, not just what someone has to sell you. By helping you understand the marketing opportunities out there, Katie will consult with you on which are most likely to help grow your business and which you can let go of without being concerned.
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